Consumers were asked to express their degree of agreement with the
following statements on a seven-point scale (1=disagree, 7=agree):

V1: Shopping is fun.
V2: Shopping is bad for your budget.
V3: I combine shopping with eating out.
V4: I try to get the best buys while shopping.
V5: I do not care about shopping.
V6: You can save a lot of money by comparing prices.  
 
V1	V2	 V3	 V4	 V5	 V6  

6.00	4.00	7.00	3.00	2.00	3.00  
2.00	3.00	1.00	4.00	5.00	4.00  
7.00	2.00	6.00	4.00	1.00	3.00  
4.00	6.00	4.00	5.00	3.00	6.00  
1.00	3.00	2.00	2.00	6.00	4.00  
6.00	4.00	6.00	3.00	3.00	4.00  
5.00	3.00	6.00	3.00	3.00	4.00  
7.00	3.00	7.00	4.00	1.00	4.00  
2.00	4.00	3.00	3.00	6.00	3.00  
3.00	5.00	3.00	6.00	4.00	6.00  
1.00	3.00	2.00	3.00	5.00	3.00  
5.00	4.00	5.00	4.00	2.00	4.00  
2.00	2.00	1.00	5.00	4.00	4.00  
4.00	6.00	4.00	6.00	4.00	7.00  
6.00	5.00	4.00	2.00	1.00	4.00  
3.00	5.00	4.00	6.00	4.00	7.00  
4.00	4.00	7.00	2.00	2.00	5.00  
3.00	7.00	2.00	6.00	4.00	3.00  
4.00	6.00	3.00	7.00	2.00	7.00  
2.00	3.00	2.00	4.00	7.00	2.00